The Ultimate Guide to LinkedIn Image Sizes

First impressions on LinkedIn happen in milliseconds. Whether a potential client, recruiter, or business partner lands on your personal profile or scrolls past your company’s latest post, visuals set the tone. Grainy photos, awkwardly cropped banners, or pixelated post graphics can instantly undermine your professional credibility.

To help your brand look polished and intentional, here is the complete, up-to-date guide to every LinkedIn image size you need to know.

1. Personal Profile Images

Your personal profile is your digital handshake. Getting the dimensions right ensures your face isn’t awkwardly cropped and your background banner communicates your personal brand effectively.

• Profile Photo:
  • Dimensions: 400 x 400 pixels (minimum 300 x 300 pixels).
  • Aspect Ratio: 1:1 (Square).
  • Max File Size: 8 MB.
  • Pro Tip: Center your face so it occupies roughly 60% of the frame. Because LinkedIn crops profile pictures into a circle, make sure your corners don’t contain vital details.
• Background Banner (Personal Cover):
  • Dimensions: 1584 x 396 pixels.
  • Aspect Ratio: 4:1 (Landscape).
  • Max File Size: 8 MB.
  • Pro Tip: On desktop, your profile picture overlaps the bottom-left corner of the banner. Additionally, mobile devices crop the sides of the banner. Keep your critical text and branding centered to ensure it looks great across all screens.

2. Company Page Images

If you are managing a business page, the visual hierarchy differs slightly from personal profiles. Clean branding here builds immediate corporate trust.

• Company Logo:
  • Dimensions: 300 x 300 pixels.
  • Aspect Ratio: 1:1.
  • Pro Tip: Use a PNG format with a transparent background if applicable, and test how your logo looks when scaled down to a tiny mobile thumbnail.
• Company Cover Photo:
  • Dimensions: 1128 x 191 pixels (or up to 1512 x 256 pixels depending on layout updates).
  • Max File Size: 4 MB.
  • Pro Tip: Company banners are much wider than personal ones, so make sure your graphic designer maps out the composition to avoid awkward stretching.

3. Feed and Content Post Sizes

Visual content dominates LinkedIn feeds, stopping the scroll and boosting engagement rates. Depending on the story you want to tell, pick the format that maximizes your screen real estate.

• Landscape Post Image:
  • Dimensions: 1200 x 627 pixels
  • Aspect Ratio: 1.91:1
  • Best for: Link previews, data visualizations, and horizontal landscape photography.
• Square Post Image:
  • Dimensions: 1200 x 1200 pixels (or 1080 x 1080 pixels)
  • Aspect Ratio: 1:1
  • Best for: Multi-image posts, cross-platform sharing (Instagram/Facebook), and structured quote cards.
• Vertical / Portrait Post Image:
  • Dimensions: 1200 x 1500 pixels (or 1080 x 1350 pixels)
  • Aspect Ratio: 4:5
  • Best for: Mobile-first content. Vertical images take up more vertical screen space on mobile feeds, grabbing higher attention.
• Carousels & Document PDFs (Slide Decks):
  • Dimensions: 1080 x 1080 pixels (Square) or 1080 x 1350 pixels (Portrait).
  • Best for: Educational step-by-step guides, portfolios, and thought leadership slide decks.

4. Quick Reference Cheat Sheet

| Asset Type | Optimal Dimensions | Aspect Ratio |
| :— | :— | :— |
| Personal Profile Photo | 400 x 400 px | 1:1 |
| Personal Banner | 1584 x 396 px | 4:1 |
| Company Logo | 300 x 300 px | 1:1 |
| Company Cover Photo | 1128 x 191 px | ~6:1 |
| Feed Image (Landscape) | 1200 x 627 px | 1.91:1 |
| Feed Image (Square) | 1200 x 1200 px | 1:1 |
| Feed Image (Vertical) | 1200 x 1500 px | 4:5 |

Best Practices for Sharp, High-Impact Visuals

• Export in the Right Format: Use JPEG for photographs and complex color gradients to keep file sizes low. Use PNG for graphics containing text, vector logos, or sharp lines to prevent blurry edges.
• Never Upscale Tiny Images: If an image is smaller than the recommended minimum dimensions, do not stretch it to fit. LinkedIn will automatically pixelate it. Always design at or above the target resolution.
• Mind the Mobile Shift: Over half of all LinkedIn traffic happens on mobile devices. Always test your banners, ad Creatives, and post layouts on a phone screen before publishing to ensure no text gets cut off.