Что такое монтаж: значение слова и суть процесса

What Does “Montagem” Mean? Decoding the Cultural, Linguistic, and Viral Phenomenon

If you have stumbled across the word “montagem” while scrolling through TikTok, listening to underground electronic music, or diving into Portuguese-language internet culture, you might be wondering what it actually means.

At its core, montagem is simply the Portuguese word for editing, mounting, or assembly (derived from the French montage). However, in modern global culture and internet slang, it has evolved into something far more specific and electrifying: a distinct genre of hard-hitting electronic music and a viral digital art style.

1. The Linguistic Root: Assembly and Editing

In everyday Portuguese, montagem refers to putting things together:

• Film and Video: Film editing or putting together a video cut.
• Theater and Art: Staging a play or assembling an art installation.
• Mechanics/Construction: Assembling furniture, machinery, or vehicle parts.

However, when global internet users talk about “montagem” today, they are almost always referring to the music genre born in the favelas of Brazil.

2. The Musical Phenomenon: Funk Paulistana & “Phonk”

In the realm of Brazilian music, Montagem refers to a style of Funk Carioca or Funk Paulista (often associated with Funk MT or Funk Bruxaria) where producers stitch together vocal snippets, heavy basslines, horror-movie sound effects, and hypnotic, aggressive rhythms.

• The Sound: Characterized by driving, distorted bass, rapid-fire percussion, and eerie vocal chops (often sampled from older funk tracks, horror films, or anime).
• The Internet Explosion: Over the last few years, Brazilian montagems crossed international borders thanks to TikTok and YouTube shorts. Producers paired these high-energy tracks with fast-paced edits of drift cars, anime battles, and gym workouts.
• Cross-Pollination with Phonk: This trend heavily influenced the global Phonk and Drift Phonk scenes. Many international producers adopted the aggressive arrangement style of Brazilian montagems, creating tracks with titles like “Montagem – Prunt” or “Montagem – Orquestra.”

3. Digital Art, Memes, and “Shitposting”

Beyond music, montagem is widely used in South American internet culture to describe surreal, chaotic image edits and video memes.