The Ultimate Guide to LinkedIn Image Sizes: Master Dimensions for Profiles, Pages, and Posts

First impressions online happen in milliseconds. On LinkedIn, your visual assets—from your personal profile header to the graphic anchoring your latest thought-leadership post—speak volumes before a single word of your text is read.

Yet, nothing dilutes professional credibility quite like a pixelated headshot, a stretched corporate banner, or a graphic with crucial text awkwardly cropped out by mobile viewports.

To help you put your best digital foot forward, here is the definitive, up-to-date cheat sheet for every major LinkedIn image size you need to know.

1. Personal Profile Dimensions

Your personal profile is your digital resume, portfolio, and landing page all rolled into one.

• Profile Photo: 400 × 400 pixels (1:1 aspect ratio)
  • Tips: LinkedIn displays your profile picture inside a circular crop. Always center your face and leave a small padding buffer so your ears or the top of your head don’t get clipped. Aim for a high-resolution square file (up to 8 MB) so it stays crisp on Retina displays.
• Personal Banner (Cover Photo): 1584 × 396 pixels (4:1 aspect ratio)
  • Tips: This is prime real estate for personal branding. Keep in mind that your circular profile picture overlaps the lower-left corner of the banner on desktop view. Keep critical text and logos shifted toward the center-right to avoid awkward overlaps.

2. Company Page Dimensions

Running a company or community page requires maintaining strict brand alignment across multiple UI modules.

• Company Logo: 400 × 400 pixels (1:1 aspect ratio)
  • Tips: While 300 × 300 pixels is the minimum baseline, 400 × 400 pixels ensures sharper rendering across search results, notification trays, and mobile apps.
• Company Page Banner (Cover): 1128 × 191 pixels (~5.9:1 aspect ratio)
  • Tips: Unlike the personal banner, the company banner is much shallower. Avoid cramming heavy paragraphs or intricate product mockups here; opt for a clean brand strip with a tagline.
• Life Tab Hero Image: 1128 × 376 pixels
  • Tips: If your organization utilizes the “Life” tab to showcase culture and attract talent, use this taller canvas for team or office environment shots.

3. Feed Post Dimensions (Single Images)

When posting content to the LinkedIn feed, your image orientation directly dictates how much screen space you command—especially on mobile devices, which drive the vast majority of traffic.

| Orientation | Recommended Dimensions | Aspect Ratio | Best Used For |
| :— | :— | :— | :— |
| Landscape | 1200 × 627 px | 1.91:1 | Link previews, official announcements, and wide media. |
| Square | 1080 × 1080 px | 1:1 | Infographics, quote cards, and versatile feed posts. |
| Portrait (Vertical) | 1080 × 1350 px | 4:5 | High-engagement mobile content and data deep-dives. |

• The Mobile Advantage: While landscape (1200 × 627 px) is a reliable default (and matches LinkedIn’s link-preview format), portrait images (1080 × 1350 px) act as absolute “scroll-stoppers” on mobile phones. Because they consume maximum vertical real estate, readers linger longer on your post.

4. Specialized Formats: Carousels, Videos, and Articles

• Carousels & Document Posts (PDFs): 1080 × 1080 pixels (Square) or 1080 × 1350 pixels (Portrait)
  • Tips: When uploading multi-slide document carousels, keep all slides uniform in dimension. Square slides offer the safest cross-device compatibility without unexpected desktop/mobile clipping.
• Video Content: 1920 × 1080 pixels (Landscape 16:9) or 1080 × 1080 pixels (Square)
  • Tips: LinkedIn supports native MP4 uploads up to 5 GB. For native mobile viewing, vertical or square videos tend to retain viewer attention much longer.
• Articles (LinkedIn Pulse): 1200 × 644 pixels (approx.)
  • Tips: Long-form article header images set the tone for professional essays. Keep text minimal or non-existent on the image, letting a high-impact photograph or clean illustration draw readers in.

Pro-Tips for Flawless Execution

1. Watch the Safe Zones: Always keep important text, focal points, and logos away from absolute edges. Remember the profile photo overlay on personal banners and potential UI cropping on different smartphone screens.
2. Stick to Supported Formats: Stick to JPG or PNG for static images. Avoid heavy TIFF files or unconventional formats that may fail to compress cleanly or trigger upload errors.
3. Mind the File Size Limits: While LinkedIn accommodates large uploads (up to 5MB–8MB for most graphics), compressing your files slightly prior to upload prevents the platform’s internal compression algorithm from muddying your sharp lines and typography.

By designing your assets to exact specifications, you ensure that your professional presence looks polished, deliberate, and authoritative across every screen size.